Yesterday I wrote about the new trend to reduce “selling” on social media, forums and networking. The new way is to let people know what you do for a living, build relationships, and wait for an approach; build it and they will come. The very word “selling” has become grubby and is now associated with pushy, double glazing type salesmen with slicked-back hair and white socks. How we miss Allied Dunbar. The new way of doing business is “Set to revolutionise business in the UK”, or “Turn commerce on it’s head.”
The facts might be different, in the short term at least. I deal with a number of new businesses every week, and what’s becoming clear is a lack of fire, a lack of push, a lack of imagination. My fear for these businesses is that the gumption has been knocked out of them. One desperate businesswoman has a particular service which fits well with two other services, also struggling for business. Why not set up an alliance and pool resources, offering a one stop shop in this particular sector? Answer:
“Because it’s too pushy”.
It seems that a number of new businesses have been conditioned into being meek and overly modest about their product or service. Of course, it would be equally wrong to push for the sale at every opportunity, because NOBODY likes an in-your-face pitch. But surely there’s a compromise? The Meet, Like, Know, Trust ethos I spoke about DOES work, but only for businesses with an established pipeline. Smaller businesses may not have the time as most of them need to be earning from day one.
So what should be the essence of a face to face formal networking meeting? A group of people, equally inexperienced, sitting round trying not to talk about products and services and learning nothing while they wait to go out of business, or a dynamic assembly of business-focused professionals forming alliances, doing deals and making money for themselves and their clients?
The future is in your hands.
For Part 1 of this article, click here.
Crimson Leaf offers Bristol-based copywriting and web design services to clients in Avon, South Gloucestershire, Bristol, Bath, Cheltenham, Gloucester and nationwide. Based in Yate, Bristol, we also work in Chipping Sodbury, Frampton Cotterell, Downend, Fishponds, Dursley, Stroud, Charfield and surrounding areas.